» Corporate ID

Names, logos, and other unique corporate identifying labels are the real answers to any business. At Tex Design Studio we feel that customer service is critical. When designing a product line for a corporation or event, we pay close attention to making sure that the most appropriate product to compliment your corporate identification is selected.

» Your Logo represents you

Next to naming a business, creating a corporate identity can awaken feelings more than anything else you will make in the early planning stages of your business. It makes sense, after all, a Company's name and logo speaks volumes to the world. Your logo, at best, is a statement of who you are and what you are as an organization.

» Getting started review

Your corporate identity says it all. The first step before embarking on your identity development is to develop your company's brand and audience profiling. The next step is to translate all this information to your logo. Ask yourself if you want your company to be perceived as large, traditional or modern and eclectic, technology or service-driven, or serious or funny. Whatever your answers, they must be written in your logo.

But there are limits. Company attributes can be so esoteric that they are difficult to convey in a single logo. Bottom line: Don't ask your logo to do too much, and you'll be fine.

Don't date your design. Just as you should choose your business a name that won't embarrass you on your way to design a logo with an eye on the future. If you make your logo timeless, people will always relate to it. And while it may be tempting to go with trendy colors and fonts of a certain time, be aware that they will quickly see it with your company.

Create a multi-dimensional logo. One of the biggest mistakes companies make in a new logo is that the logos can only be used one-dimensional. In other words, the logo looks good on a business card, but that's about it. Either the colors are too thin, types of light wrong, or logo just does not transfer well when you shrink it or place it on a website. Remember: The logo will be used and viewed in multiple environments, from T-shirts and magazines to stationery and websites. The best logos work anywhere, anytime.

Of course, these tips are just some of the things to consider when you develop your corporate identity system. But they are some of the most primary questions that can move your company against a world class logo that will stand the test of time, let alone become an important part of building your new brand.

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