Glam Media Extends Reach In Men's Content Market

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Thursday, 09 September 2010 08:46

Glam Media has acquired Fantastic Zero, a men's online media company, with the aim of extending its reach into the male market in Germany. Fantastic Zero reaches 5.4 million unique users, according to Glam.  Glam was ranked number 6 in comScore's recent Top 50 web properties report for the month of July (for the U.S.). "Glam stands for significant reach with a high degree of engagement by women in Germany and around the world," said Ralf Hirt, CEO of Glam Media Germany and VP International. "With Fantastic Zero and Brash, we can now further expand our reach with male audiences. More than ever, this means marketing solutions that cater to the strong demand from agencies for premium advertising environments that appeal to men...

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Google Adds Analytics Support to Chrome Extensions

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Thursday, 09 September 2010 08:29

If you have a Google Chrome extension, this news might interest you greatly. Google announced today that it has added support for Google Analytics to the Chrome Extension Gallery. The move, Google says, will "help you better understand how many people visit your extension pages, where they're coming from and more." Users can specify a Google Analytics profile for each extension. This will start tracking the extension's page in GA like it was its own site.  "You can also use Google Analytics to track the usage of your extension once it’s installed," says Google software engineer Qian Huang. "Check out this tutorial that explains how to integrate Google Analytics such that you can analyze how users...

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GMC Partners With NFL For Online Contest

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Thursday, 09 September 2010 08:00

GMC has launched the “GMC Never Say Never Moment of the Week,” in partnership with the NFL and ESPN that allows football fans to vote on the best moment or play of the week that represents determination at nfl.com/gmc.

Each week fans will be able to vote on three "Never Say Never Moments," and they can also enter for a chance to win a weekly prize of a trip for two to Super Bowl XLV in Arlington, Texas.  At the end of the season fans will have the chance to choose the “GMC Never Say Never Moment of the Year,” from the 17 weekly winners. In addition, one grand prize winner will receive the new 2011 GMC Sierra Denali.




Fan voting will begin 45 minutes after the end of the each Monday Night Football game and...

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