» What is Pay Per Click?

Pay Per Click (PPC) is an Internet marketing model used within search engines, ad networks and content sites like blogs, where marketers and advertisers pay only when their ad is clicked. Thanks to search engines, these advertisers typically bid on keyword phrases that are relevance to their particular target market.

Websites that use PPC ads will display ads when the Keyword that is typed by the user matches the advertiser's list of keywords, or the content displayed relevant content. Such ads are called sponsored links or sponsored ads and appear alongside or above the organic results of search engine results pages, or anywhere a web developer decides on a content page.

Although there are many PPC providers that exist, Yahoo! Search Marketing, Google AdWords, and Microsoft adCenter are the top three major network operators, and all three operate in the supply-based model. the price of these ads which are called Cost-Per-Click (CPC) and can vary depending on the search engine and the level of competition within that keyword market.

» How does it work?

There are two basic models for determining the cost per click: flat rate and bid-based. In both cases, the advertiser must take into account the potential value of the click from a given source.

 

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